When Lexi Fontein and Graeme Lipschitz started Wonderland, they had a dream to not only establish a boutique design agency that would create beautiful commissioned designs, but to also stretch their creativity into innovative real life products. While Wonderland Works would create digital magic on behalf of their clients, Wonderland Collective, would be the physical product arm of the company.
With Wonderland Works up and flourishing for some time, this week marked the realisation of that dream: Wonderland Collective launched their first-ever products at the Tjing Tjing Bar’s Creative Exchange which took place on the 28th of May in Cape Town’s CBD (where creatives from all over the country showcased their designs). Here they debuted a range of skateboard decks titled “The 3 Letter Predators”, and their first series of bespoke cushions, made from exquisite custom printed fabrics.
“The 3 Letter Predators” is a range of 3 laser engraved skateboard decks inspired by the characters in “The Midnight Folk”, a book by John Masefield which was first published in 1927. “The Owl”, “The Fox”, and “The Cat” were illustrated by the Wonderland Works illustration team, who experimented with the laser on wood format extensively before the final range was produced. The decks are fully skateable, but they survive much better as wall art / installation.
Wonderland Collective’s bespoke cushions are made from custom printed fabrics, making them unique and inspiringly unusual. The first range uses bright and eclectic prints and features, traditional African shweshwe, as a backing fabric, to give them a proudly local feel. These are just the first instalment of what the Collective hopes to achieve within the endless possibilities presented by custom printing.
Wonderland Collective intends to mostly sell their products online (site launching soon) and it is envisioned that a portion of the proceeds will go into a charitable trust (also launching soon). In the meantime, keep an eye out for their products in and around various retail spaces in Cape Town.