Wiid Design is a Cape Town based design studio, established by Laurie Wiid van Heerden. Wiid explores the notion of luxury, in it’s past and future terms, here in South Africa where the first and third worlds collide.
“I don’t just pay attention to detail, I’m obsessed by it, both in my own work and the world around me. All my pieces incorporate handmade elements, pieces that are part of the production which I oversee personally, this is very important to me and I believe it brings out the value of my pieces, similar to investing in a piece of art. Wiid design creates pieces/products that can be seen as the interface between art and design – where materials are transformed into life enriching and durable products.”
Wiid Designs work comes from a conceptual and artistic environment, a angle on various topics of contemporary culture, with a focus on traditional handcrafting in combination with avant-garde techniques. Wiid’s product range includes furniture items such as stools, side tables, dining tables and benches and also a
range of lighting and tableware pieces.