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Functional with a Minimalist Aesthetic

New Designer Spotlight | Pure Line Interior Design Studio

Founded in 2016, this young multi-disciplinary design studio based in Johannesburg, is driven by the desire to enhance beauty through design, by inhabiting, the vast area between product design and interior architecture.

Their debut collection, the alpha-BET Furniture Range features playful accent colours, gentle contours and a balance of engineered and natural materials.

Taking subtle design references from the letters in the alphabet and inspired by Nordic design, these furniture pieces enfolds creative simplicity, utility, and beauty.

Stable is honoured to be among the first to showcase the alpha-BET Furniture Range.