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the instaLens journey started in early 2014.

it started because people forget to look up from their phones. it started because of a basic human craving that each individual has – a desire to express themselves in unique and interesting ways. to capture beautiful moments and share them in even more beautiful ways. it started because we wanted to start a photographic revolution, and shake, shatter and ultimately crack the very foundation of digital and optical photography.

So that is exactly what we did.